Blank Mag loves documentaries so we are pleased to hear that Honda UK is to continue to sponsor Channel 4 Documentaries. All money that goes to keeping the art of TV docs alive should be applauded.
Throughout 2011, Honda will be releasing a series of mini-documentaries, an online hub, and sponsorship idents for Channel 4. There is also a new round of short films, created by Wieden + Kennedy London. The now famous strapline – “Documentaries on 4, sponsored by Honda” – of last year’s idents will continue for this new campaign, which will feature brand-led films starring real-life customers who use their Honda products in unique ways.
The first of the four short films features Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV, which you can watch here.
Chris Groom and Sam Heath, Creative Directors, Wieden + Kennedy said, “We knew there were all sorts of people using all sorts of Honda products in extraordinary ways. A documentary format provided the perfect platform to celebrate them.”
Facebook and Twitter activity will accompany all phases of the campaign, engaging users and linking to the online hub at www.honda.co.uk/stories where the documentaries will be available in full. In addition to other films, articles, and interesting stories there’s also a ‘Take Part’ section, where Honda-owners can upload stories and photographs, documenting the unusual ways in which they use their Honda products. The favourite – chosen by Wieden + Kennedy – will be turned into the final mini-documentary and turned into idents for TV.
